MY PROCESS

Discovery

The first stage of any effective consultation is to fully immerse myself in your business. I’ll assess your comms and run a full audit across customer-facing touch points.

POSITIONING

The next stage is to ensure your brand positioning is articulated. This stage sets the ground work for effective marketing execution, whether that’s carried out by SALT or anyone else.

This includes development of a brand CVP and the creation of a messaging framework, giving you the tools to sell effectively to your customers.

IMPLEMENTATION

Once the foundations are in place, I can develop and implement a comms plan.

The details of this will vary depending on your audience, the appropriate channels, and budgets.